In our PREMIER LEAGUES T20 across various countries, sponsorship represents a powerful partnership between brands and the leagues, their teams, or players. In exchange for marketing benefits, brands support the leagues through financial investment, product and service provision, and on-ground activations. Sponsorships provide brands with unparalleled visibility and a platform to showcase their products and services to a global audience.

Players, under the guidelines of their respective franchises, may endorse brands through limited spots on their jerseys, social media, or interviews. This creates a unique opportunity for brands to connect with fans and build lasting relationships across multiple leagues and regions.

Sponsorships directly earned by the league organizers/hosts generate revenue, a portion of which is transferred to a Central Pool Account for sharing with franchises. Each franchise also has the opportunity to secure independent sponsors, creating additional revenue streams. Franchises share a portion of their direct revenue with their teams and the league organizers/hosts, ensuring a collaborative and sustainable ecosystem.

Our leagues are designed to provide ample space and opportunities for sponsors, while also allowing franchises the flexibility to engage with their own sponsors. This approach ensures maximum value for all stakeholders, whether they are involved in one league or multiple leagues across different countries.

Some of the key sponsorship tiers available across our leagues include:

• Title Sponsor

• Platinum Sponsor

• Diamond Sponsor

• Gold Sponsor

• Silver Sponsor

• & Franchise (Team Owner)

These sponsorship tiers offer brands a range of opportunities to align with the leagues, teams, and players, ensuring visibility and engagement at every level. Whether it’s through global exposure, regional activations, or fan engagement, our sponsorship model is designed to deliver value to brands, leagues, and fans alike.

By partnering with our leagues, brands become an integral part of a growing global sports movement, reaching millions of fans and creating unforgettable experiences across multiple countries.